Concept I am playing with
Sadly my neighbour died last week. Ever since I have been circling this question:
What’s the ROI on Regret?
We measure so much in life—revenue, engagement, output.
But what if the biggest cost is the one we never track?
The quiet accumulation of moments missed. Conversations delayed. Joy deferred.
Are you living a life—or slowly losing it? To the endless loop of to-dos, commitments, and obligations.
For founders, creatives, and neurodivergent minds especially, it’s easy to fall into this trap.
We perform. We create. We hold it all.
Until one day, we look up and wonder: what was I building all this for?
This isn’t about throwing away responsibility.
It’s about making space for the stuff that actually matters:
The house call you’ve been meaning to make.
The idea you keep putting off.
The walk, the laugh, the pause.
Not everything gives an immediate return. But some things—the right things—quietly save your life in the long run.
Choose them more often.