Polything Marketing Consultancy
Most marketing advice is written for teams with budgets you don't have. This newsletter is for the founder who IS the marketing department. Positioning frameworks, pricing psychology, and growth plays built for companies under 50 people.
Thomson Reuters may be down 18%, but here’s what you can do next as a SaaS founder.
The Numbers That Should Worry You Last month, Thomson Reuters dropped 18%. LexisNexis fell 14.4%. Wolters Kluwer shed 13%. This all happened within days of Anthropic launching Cowork, a browser-based AI tool that automates the kinds of workflow tasks these companies charge per seat for. Those weren’t just the outliers; over $2 trillion has been wiped from software company valuations in the weeks since. The software sector’s weight in the S&P 500 dropped from 12% to 8.4%. Figma is down 65%...
Stop thinking that you are installing AI, and start hiring it instead.
"Your AI isn’t just a tool, it’s more like a new hire. We need to shift our adoption of AI in our businesses and treat it as a change management project.” Imagine receiving a million-dollar lawsuit because your AI system made a costly error. It happened to a major retail company, and all because they didn't implement the AI with proper oversight. You wouldn't give a new intern a login and walk away. So why are you doing the same with AI? You would probably onboard them, assign a manager and...
Why everyone's talking about Claude Skills?
Why everyone's talking about Claude Skills? What it means for founders of medium-sized businesses “Imagine turning a mass of documents into a plug‑and‑play internal app that writes landing pages in seconds” You’ve spent years building the deep customer insights that now sit in a dusty Notion workspace or a folder full of PDF SOPs. Yet every new campaign or initiative forces you to re‑explain the brand voice, show them positioning framework, and chase someone in the team for the latest...
How I built an AI prototype in 2 hours (it all started at parents’ evening)
How to build an AI working prototype in 2 hours What if a dyslexic child who writes only the bare minimum could become a storyteller? A couple of weeks ago, I was at parents' evening with my wife, and this simple observation turned into a light-bulb moment. My daughter is bright, but every time she sits down to write, she scrapes a sentence or two and then stops. “It’s such a shame,” my wife said, “she’s learned to write the bare minimum to get by, and no one sees her intelligence or...